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About Us

We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

Welcome! Located five miles west of Platte, South Dakota, Prairie Valley Farm is owned and operated by David Mason. We’ve grown our Charolais herd since David’s father bought one top- selling bull in 1980—and since 1989, we’ve sold our top bull calves at the Annual Bull Sale. In 2018, David won the South Central Cattlemen’s Association ​“Producer of the Year” Award.

Welcome! Located five miles west of Platte, South Dakota, Prairie Valley Farm is owned and operated by David Mason. We’ve grown our Charolais herd since David’s father bought one top- selling bull in 1980—and since 1989, we’ve sold our top bull calves at the Annual Bull Sale. In 2018, David won the South Central Cattlemen’s Association ​“Producer of the Year” Award.

We’re proud to serve the people of Platte with honesty and integrity. We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

In addition to sale bulls, we feed our customers’ cattle and finish our own calves. Our grain production consists of corn, wheat, beans, and hay, available for purchase.

Thank you for choosing Prairie Valley Farm! Please reach out with any questions—we’re here to help.

—The Mason Family

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David Mason receives the South Central Cattlemen’s Association ​“Producer of the Year” Award.

In 1989, David’s father went to a small town in the corner of the state to purchase the top selling bull in hopes of having the best herd of cows in South Dakota. With help from his son, they selected and brought this man’s dream to reality. His father taught him to be a master stockman, farmer, and cattle feeder.

Working on the farm his whole life, 40 years later, he is preparing for his 29th Annual Bull Sale where people come from near and far to purchase bulls with the best health, management, selection, and genetics to produce a quality product to meet the customers’ needs.

His herd consists of 200 spring cows and 100 fall cows. The grain enterprise consists of growing corn, wheat, beans, and hay. He now has four full-time employees that make the operation so successful. In his down time, this cattleman enjoys attending the National Finals Rodeo in Las Vegas and the College World Series in Omaha.

Our Family
Our Farm
why charolais
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