Welcome To Prairie Valley Farm Charolais

We are built around a solid foundation of repeat customers, and we stand behind the Bull you purchase.

We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

Welcome! Located five miles west of Platte, South Dakota, Prairie Valley Farm is owned and operated by David Mason. We’ve grown our Charolais herd since David’s father bought one top- selling bull in 1980—and since 1989, we’ve sold our top bull calves at the Annual Bull Sale. In 2018, David won the South Central Cattlemen’s Association “Producer of the Year” Award.

We’re proud to serve the people of Platte with honesty and integrity. We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

In addition to sale bulls, we feed our customers’ cattle and finish our own calves. Our grain production consists of corn, wheat, beans, and hay.

Thank you for choosing Prairie Valley Farm! Please reach out with any questions—we’re here to help.

—The Mason Family

IN LOVING MEMORY OF

Upcoming Events

April 13, 2024 — 1:00 PM Platte Livestock Market

Our clients' satisfaction is important to us.

I’ve known and worked with Dave for years. Few people know the cattle business better than he does, and there aren’t many people better than him either. David is loyal, honest, and knowledgeable. He genuinely cares about people. Put all that together, and you’ll be hard-pressed to find someone better to work with.

"I first bought bulls from Prairie Valley in 2011. In 2014, I went to just breeding red and black heifers to Charolais bulls and was invited to sell heifer pairs on their annual bull sale. I was always told that you can't breed heifers to Charolais, but I talked to Dave, and he pointed me in the right direction. I only use PVF bulls to breed my heifers now, and the calving ease and growth of the calves is something any cattle producer would be happy with. Working with Dave and everyone at PVF has been nothing but a pleasure. You won't find more honest and hard working people."

"Twenty-five sales ago, Clarence and Betty Mason came to Isabel and bought our high-selling bull, LT Unlimited Chaps. Clarence told me that summer that he wanted to have the best herd of Charolais cows in South Dakota. He and his son, David, have selected and culled and brought Clarence's dream to fruition. Clarence was a master stockman, farmer and cattle feeder. In addition, the thousands of cedar trees planted on their Prairie Valley ranch at Platte, S.D., were a tribute to his love of conservation. A veteran of the U.S. Air Force, Clarence was a true gentleman in every sense of the word, and comfort can be seen in all that he left behind."

"I have had the privilege and feel honored to have sold the Prairie Valley Farm Charolais bulls for the past 16 years. You will drive the wheels off your vehicle to find anything better than what they have to offer year after year. They do a fine job and are as honest as the day is long and just make it fun to work for them."

"Prairie Valley Farms has been a Central Dakota Animal Clinic client for the past 12 years. I can say without question that this is a strong program that does things right. Health, Management, Selection and Genetics are aligned to produce a quality product that meets the customer and the beef industries need. The cattle are handled "real world" with no excuses made. We are glad to have Prairie Valley Farms as our client and appreciate their high quality cattle production."

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